Innscor’s bakery division, Bakers Inn is aiming to expand into the region once it holds a 50 percent market share locally, CEO Mr Ngoni Mazango has said.
Mr Mazango told BH24 that the company first needs to ensure a 50 percent market share from the current 44 percent.
“At the present moment we have got 44-45 percent market share and we see an opportunity to get to at least 50 percent.
“When we get there we want to move into the region. We still need to ensure that every tuck shop in Zimbabwe and every vendor has got our product
He said the group was currently carrying out due diligence on how to enter the region.
“We are hoping to start maybe towards end of this year doing due diligence in the region to see where we can actually expand into,” he said.
Mr Mazango said the company has got a sound distribution network nationwide in terms of the vehicles and has just acquired around 200 new vehicles to ensure that products reach every customer around the country.
Bakers Inn is currently concluding its ‘Buy and Win’ promotion, which has been running over the past month, and the CEO said it has driven up their volumes.
“We saw our volumes growing by 20 to 25 percent and we are very grateful to our customers,” Mr Mazango said