Cimas Medial Aid Society launched a health and wellness plan, dubbed iGo, that its members on its Private Hospital and MedExec packages can subscribe to.
The plan encourages activities and diets that promote health and wellbeing by providing discounts for healthy activities and healthy eating.
For a monthly subscription of $45 Cimas MedExec, Private Hospital and Classic Private Hospital package members can obtain substantial discounts on membership of a gym in Sam Levy’s Village, in Harare’s Borrowdale suburb, and various activities there, such as sessions with a personal trainer, consultations with a nutritionist and biokineticist sessions.
They can also obtain free progressive assessments every six weeks, which would normally cost $30, and attend educational talks at the gym, which normally cost $10, free of charge.
Discounts can also be obtained on healthy meals at several restaurants and on massages, manicures, pedicures, facials and detox juices at a chain of health spas. There are even discounts available at certain cinemas.
Welcoming guests to the launch of iGo at Pro Fitness in Borrowdale, Cimas Group Marketing Executive Nyengeterai Mahaka said Cimas was finalising talks with other partners as well.
“One of our key objectives,” she said, “is to help our members live long and live well.”
She said keeping healthy could be simple.
“Eat well, exercise and do not pick up bad habits such as smoking which affects your health,” she said, adding that going regularly for recommended health screenings could help detect diseases early so they could be managed promptly
Cimas chief executive said iGo was “a truly exciting product”. It was a first for medical aid societies in Zimbabwe. It sought to promote health rather than treat ill health.
He said the health of its members was the primary concern of Cimas. That was why it funded their healthcare and operated several healthcare facilities itself.
“Most of these efforts are aimed at facilitating the treatment of members who have health conditions that require diagnosis and treatment. Would it not be much better to try to prevent people becoming ill in the first place by promoting a healthy lifestyle? That is what iGo is designed to do,” he said.
The health and savings benefits that could be derived from iGo were, Cimas believed, well worth the monthly membership fee.
“The launch of iGo comes only days after we launched our new Classic Private Hospital package for those who want a no frills private hospital package that is cheaper than the standard Private Hospital package.
“I think it should be evident from the launch of these two products that we are doing our best to meet the changing needs of all our members,” he said.
He expressed the hope that some of those present who qualified for iGo would take advantage of it and encourage others to do the same.
“We believe it should contribute to a healthier membership. The good health of our members is what we all, I am sure, would like to see,” he said.