UNITED Family International Church (UFIC) leader Emmanuel Makandiwa has launched Brand Makandiwa, a feat aimed to celebrate his success.
The rebranding exercise was held at a colourful ceremony in Harare on Saturday and was attended by Makandiwa’s Ghana-based spiritual father, Victor Boateng, who spoke glowingly of his “son”.
The function drew delegates from across the continent and local business executives.
The Brand Makandiwa, according to the brand managers led by Randy Bediako of Ghana, seeks to celebrate Makandiwa’s achievement through various products that will be released on the market, such as books and branded wares, among others.
“In this generation, it’s very difficult to get a man like Makandiwa, for me, Makandiwa is more than a brand, but a movement because he is a totality of perfection,” he said.
Let us rise up and preserve what is ours and here it is . . . this is a movement called Makandiwa. I am here to challenge all Zimbabweans, let us rise and tell the world that we have a noble man, a man of principles, a man of love, a man of God, who is not just for us, but for generations to come,” he stated.
“It is starting as a brand, but in its totality, it’s a movement. This is a movement that we can’t match.”
The towering preacher told over 500 delegates that he was humbled by the honour that had been bestowed on him by his spiritual father and his church.
“Papa I love you so much,” he said before he praised his biological parents, who also graced the occasion.
Makandiwa took time to laud his wife, Ruth, saying she has stood by him even when there was no hope.
“All I can I say is God you are so wonderful and merciful . . . some of us are fearfully made, but she is wonderfully made. I understand I am not an easy puzzle to put together, but her ability, her commitment and her love is so amazing,” he said.