Zimpapers to continue investing in innovation


The country’s dominant multi­media group, Zimpapers will continue to invest in innovation for staff development as it moves to ensure the prosperity and well­being of its shareholders and staff. This was revealed by the group’s chief executive officer Mr Pikirayi Deketeke as he presented a report at the company’s annual general meeting in Harare recently. Mr Deketeke said the fully­integrated media group’s strategy is hinged on leadership, re­defining the operating model and adapting to the changing technological environment.

“There is value in us constantly investing in the future. We owe it to our shareholders to remain viable and to be profitable. This is why we believe in adapting to the changing, volatile and uncertain environment we find ourselves operating in. Trends are changing and we cannot forever remain the printing and publishing house of yester­year,” he said. The Zimpapers boss said the company believes that it can continue to grow through the creation of new audiences and innovating on the channels in which to package content to disseminate to these new audiences.

Mr deketeke

“This is why you find us hosting business breakfast meetings now. We are holding expos and social events too. All this is premised on the realisation that we have the ability to bring different players together to deliberate on key issues,” said Mr Deketeke. Zimpapers, through its Herald Business brand, recently partnered the Office of the President and Cabinet in an Ease of Doing Business Symposium, and more than 300 market leaders, policymakers and media practitioners attended the event, which was officiated by Vice President Emmerson Mnangagwa. In line with its expansion and growth strategy, Zimpapers has over the last year launched a regional radio station in Mutare, Diamond FM and the station is already making itself a household name in that part of the country.

The group also launched two Suburban newspapers last year, which service the Avondale and Borrowdale areas in Harare. All suburbs in the vicinity of the two areas are covered under these publications, whose aim is to highlight issues affecting residents in those areas. The publications also allow advertisers operating in these suburbs to market their products and services. Such innovations, Mr Deketeke said, would not be possible without the company’s biggest asset, which is human capital. He said the group’s staff and its commitment to duty underpins the work done by Zimpapers

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